Each year shoppers are able to talk themselves into spending more on holiday items than they did the year before. It is expected that on Valentine’s Day %17 billion dollars will exchange hands. When the holiday is over, lots of retailers will still have excessive amounts of holiday items left over (National Retail Federation). Many small retailers simply don’t have the space to store goods from previous years, which is where wholesalers come in.
Wholesale distributors will buy the overstocked items for themselves as a means of capitalizing on high holiday revenues. It is possible to make a substantial amount of money by offering overstocked holiday items in bulk to small businesses, as well as the larger retail conglomerates. To store items for the following year, you must have adequate storage space and verify whether or not everything to be stored is non-perishable. There will be some items that store better and are more useful than others. When storing wholesale items, try to keep the items in the original packaging and avoid all items displaying a date or year.
A good idea for purchasing items from wholesale distributors is seeking those distributors that have ongoing purchase arrangements for overstocked seasonal merchandise with retailers. It may appear the deals aren’t that great, but if you factor in the elimination of storage fees, it often turns out better than expected. Another perk to be considered is the freedom from product loss due to lengthy storage.
Be sure to remember some seasonal and holiday items can be used more than one time a year. Items made for the summer months can still be used in areas that have year-round warm weather. There are some pieces of holiday decor which can also be used for other festivities. Take for instance that Halloween costumes and decorations could be used for special events and Easter decorations can be used for any function during springtime. Use fliers and other types of advertising to inform customers that you carry specialty items. Suggest to your clients that they use New Year’s decor for their quarterly sales parties, instead of buying new expensive decor from the current season. You never know when someone’s going to need a whole batch of Christmas ornaments for their “Christmas in July” fundraiser! The key to turning wholesale seasonal stock into a great investment is to encourage all customers to be creative.
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