A couple of years ago, eBay polled buyers on their site to learn what makes them select one seller over another. Over 20% of the buyers polled chose not to select a certain seller due to the fact that a good return policy was not available for a stated item.
This survey indicates that if you as an eBay seller do not specify a good return policy in your listings you can figure on your auctions to be over 20% less likely to sell than sellers with a good return policy.
eBay shoppers want to believe they are absolutely secure when they go to buy something over the Internet. Buyers are worried that they will either not receive the item they purchased at all, it will vary significantly from what they wanted, or it will be of poor quality. As with all other transactions, shoppers need to believe they are getting quality for their cash and if it turns out they don’t receive what they wanted, they need to have a means for recourse.
Buy adding a good return policy to your eBay listings, you are not only guarding your online auction company, but also providing eBay shoppers with the safety they seek. Many eBay companies are using a dropshipper, so they do not understand how to add a return policy to their listings since the items are not actually originating with the sellers themselves. The following statements offer some suggestions on how to add a good return policy to your auctions.
Lay out a time frame in which you will accept returns. Many store fronts offer one month, which is acceptable. This allows for plenty of leeway for your purchaser to inspect the product and return it to you if they are not happy with it. You should also be using a dropshipper that has a corresponding return policy of their own, and that they contact you when a buyer has shipped a product back to them so you can offer the buyer an online credit.
Your return policy should also have a few provisions and stipulations spelled out. Ensure that the buyer understands that the item must be shipped back to the dropshipper in the original condition in which it left, meaning it should be in the same box and unused. You can refuse the return or give back only a portion of the payment if the buyer broke the product.
One way to simplify your return policy is to basically use the same terms and conditions of the drop shipper that you employ. By copying their rules and regulations, you should be positive that you will get your money back so that you can give your buyer’s money back. Also follow your drop shipper’s lead in providing a money back promise in that it will fill your buyers with assurance that their transaction is valid, and perhaps you will be able to capitalize on the 20 plus percent of buyers who have been skipping your listings.
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