Many people who get into the dropship business do so by starting with a particular type of a topic. It might be, for example, that you focus on jewelry. You might sell costume jewelry, men’s jewelry, women’s jewelry, wedding sets, gift jewelry or just about any other sort of jewelry that you can think of. When you talk about your business, you might describe it as a “dropship jewelry business” or simply a “jewelry business.”
In other words, your business and your product offerings focus on one particular niche area of interest: jewelry.
While this is obviously a solid way of doing business and a great way to sell products, there is another approach you might consider. Instead of selling all sorts of jewelry, you might narrow the product offerings that you have. Perhaps you’ll start to only sell men’s jewelry. Alongside men’s jewelry, however, you might decide to start selling things like men’s beard trimmers, men’s hair gel, or even men’s cologne. Now, instead of being a “jewelry” business, you’re a “men’s” business.
You have moved from a niche interest to a niche demographic.
There are specific advantages to focusing on a niche demographic over a niche interest area. If someone visits your jewelry website looking for wedding sets, chances are they’re not going to buy a men’s watch at the same time. However, if someone comes to your men’s site it is possible that they’ll want to add a new cologne to their order when they order their new men’s watch. Focusing on a niche demographic, then, can help to increase the amount of your average sale.
This also changes your marketing strategies. If you have used a blog to drive traffic to your jewelry web site, it’s probably been a bit of a hodgepodge of information talking mostly about the jewelry industry.
By focusing on a demographic, you can make that blog a lot more interesting. You can, for example, feature articles about sports cars or action movies, which will draw in your target demographic much faster than featuring articles about new gold refining processes.
The key with choosing a niche demographic is, like choosing a niche interest, to choose the right one. If the demographic is too broad, you’ll have a hard time fighting for each sale. If the demographic is too narrow, you’ll have fewer potential customers and thus fewer sales. Don’t become trapped by your brand, and don’t spread yourself too thin, either.
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