As a manufacturer or supplier, you may occasionally find yourself consumed with merchandise that you cannot seem to sell. Whether it’s a product that was never received well by the intended consumer market or a product that has simply run the course of its cycle, there are ways to liquidate excess merchandise. E-commerce sites and other online venues provide logical solutions for moving such product. From sales and discount areas to email blasts and eBay and price comparison portals, there are a number of ways that drop ship retailers can help to liquidate merchandise.
If you’re operating an e-commerce storefront, then you’ve likely created a platform that can be easily modified in order to accommodate the dynamic nature of your business. That being said, deploying focused category pages can probably be accomplished instantaneously. This aspect of your business provides you with the opportunity to capture additional sales while simultaneously helping suppliers and manufacturers to offload, or liquidate, merchandise. Whether you choose to integrate these specific products into your vast offering or you create a page devoted specifically to a limited-time sale or discount area, you can leverage the power and the reach of technology to capitalize on excess sales as well as to assist a particular manufacturer or supplier in successfully moving excess product.
In addition to utilizing site visibility to liquidate merchandise, you can also create a targeted email blast to send to relevant consumers. Perhaps, a sector of your audience has been awaiting a deal or discount prior to completing a particular product purchase. Email blasts provide a venue that will allow you to extend specialized discounts to your audience. Further, once a manufacturer or supplier feels the need to liquidate a product, standard pricing rules do not generally apply. This may allow you to present steep discounts to your audience in order to further entice sales.
Drop ship retailers can also leverage the reach of eBay and price comparison portals when helping manufacturers and suppliers to liquidate merchandise. These third party sites can extend product visibility and reach new audiences. The greater the audience, the more likely it is that you’ll convert an increased amount of sales. If a particular venue continues to receive the same traffic, then it can be difficult to entice these loyal consumers to purchase products that have been on-site for an extended period of time. However, if you expand your advertising and product marketing efforts, then you may find yourself the proud recipient of additional profits.
Liquidating merchandise is a challenge that many suppliers and manufacturers inevitably face. After all, it’s virtually impossible to sell a winning product all of the time because of changing trends and consumer needs. Drop ship retailers can help to move product by leveraging the extensive reach of the Internet to convert additional sales. It’s important for manufacturers and suppliers to realize the potential of e-tailers and, likewise, for e-tailers to recognize additional sales opportunities. From on-site sales venues to email marketing blasts to third party storefronts and portals, drop ship retailers can be instrumental in helping to liquidate merchandise.