One of the harsh realities of having a drop shipping business is that there will be competitors that offer the same or similar products at a lower price. If you’re selling a product, for example, that can be found in a Wal-Mart store, you’re going to have a hard time trying to compete with their price. Even online vendors, such as Amazon, will probably be able to sell products at a lower price because they buy in huge volumes from their wholesale suppliers.
Fortunately, there are some things you can do in your drop ship business to counteract situations where a competitor has a lower price.
First of all, you can concentrate on your product descriptions. Write your product descriptions in a more persuasive and compelling way than your competition. It can even be worth hiring a sales copywriting professional to help you along this process.
Don’t underestimate the power of a good photo, either. High quality photos are one of the key secrets to a sale, especially online. Because your customer can’t handle the item, she relies on your pictures to convince her to buy the product. Use a good camera, and make sure you get all sorts of detailed pictures if you’re taking the pictures yourself. Consider ordering one of the products from your supplier and taking the picture yourself to add an element of uniqueness.
Another thing you can do to compete with low prices is to offer a bonus. The bonus you offer can be a tangible product, or it can be something that has little cost. For example, you could write an ebook on how to install toilet repair parts and include it as a free gift whenever someone orders toilet repair parts from your website.
You can also use product reviews and comparisons. This helps to give your website additional content, but it also helps your customer to make a decision while they’re on your website. From there, it’s just a click for them to buy the product.
You should also use your sales process to upsell. Have your order process recommend an additional product to your customer. Once your customer receives their purchase, send them a special offer for buying another product.
While these tactics won’t guarantee you will beat the competition every time, they will increase your sales and help take some sales away from the lower priced competition.
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