One of the most important aspects of your dropship business is the marketing. Without effective marketing, you’re not going to sell anything. Becoming familiar with some of the basic terms surrounding ecommerce in general and ecommerce marketing specifically can help take your dropship business to the next level.
Here are some of the most common marketing-related ecommerce terms.
B2B: Business to Business. This means that you sell dropship products to other businesses, rather than to consumers.
B2C: Business to Customer. This means you sell your dropship products, you guessed it, to consumers directly.
Banner ad: An image advertisement used to drive traffic to your website.
Click through: When a potential customer clicks on a banner ad and comes to your website.
Conversion or conversion rate. This refers to the percentage of site visitors who take the desired action (usually a purchase) on your website.
Cost per click: When you pay for advertising based on how many click throughs you have, it’s considered cost per click.
Email marketing: Using email to market your dropship products.
Ezine: An electronic magazine that is either web-based or actually sent through email.
Hit: A single visit to a web page.
Impression: One instance of an ad being displayed.
Inbound link: A hyperlink to your website from someone else’s website.
Keyword: A word that a web user uses in a search.
Key phrase: Like a keyword, but a phrase instead of a single word.
Keyword density: The percentage of your web page text that is a given keyword or key phrase.
Keyword research: The process of finding good keywords to drive traffic to your dropship website.
Merchant account: A service offered by a bank that allows you to accept a credit card transaction.
META tags: These are parts of the web page that are not displayed, but help to describe various aspects of your page such as the META Description or META Title.
Natural search results. When your dropship website shows up naturally in a web search, as opposed to a pay per click listing.
Pay per click: When you pay a search engine a flat fee for each time someone clicks on a link to your website.
Permission marketing: marketing to customers based on their consent. Popularized by marketing gurus, including Seth Godin.
Spam: Unsolicited email marketing efforts.
Search engine optimization: Building your web pages to get better ranked in the search engine listings.
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